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MSC University

MSC University is rewriting the book on the competitive landscape of the higher-ed space and it starts with the word experiential. The experience component of a campus or university district is critical to attracting, maintaining, and furthering relationships with prospective and existing students, faculty, alumni, investors, and the community. It’s about creating a surrounding community and fostering the creation of a unique vibe that is the hallmark of a university’s brand.

It is our belief that the retail and hospitality offerings of the university environment should appropriately reflect and help define the vision of the institution, its constituents, and the environment in which it lives. (In short, not every coffee shop is a Starbucks, nor every corner a bank!) It takes a rare blend of holistic vision and detailed execution — from crafting overall concepts to addressing intricacies such as vanishing summer and holiday populations of college towns, as well working cooperatively with institutional food service providers on campus contracts (simply Real Estate 101 for MSC-U.) From hipster districts to exurb college towns, we curate the end users that activate campuses in a unique and meaningful way.

SAMPLE MENU OF SERVICES

MASTER PLANNING
CONCEPT DESIGN DEVELOPMENT
RETAIL MERCHANDISING & REPOSITIONING PLAN
FACILITIES AND PORTFOLIO ANALYSIS
CONSENSUS BUILDING AND / OR WORKSHOP LEADERSHIP
Market Analysis
Operations Assessment & Competition Analysis
Place Making Planning Guideline Development
Procurement Planning
Document Development Assistance
End-User Curation & Placement

Contact Michael Salove215.883.7401 BIO

Contact Jacob Cooper215.883.7402 BIO

Contact Matthew Stein215.883.7407 BIO

Featured Project: Chestnut Square

MSC University provided a wide array of services for the project development team from predevelopment through transactional brokerage. These services included: market analysis and forward-thinking strategic planning, merchandising strategies to effectuate pro forma, use diversity and aesthetic objectives, and conceptual design consulting to create the most operationally efficient and leasable asset. The challenges inherent in two-story, bifurcated retail also allowed for the opportunity to approach this project with uniquely creative solutions. Once finished, MSC University delivered the most exciting and innovative collection of tenants in a new construction project in recent Philadelphia history.

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